Referral Program | Acquisitions | Sitemap | Privacy Policy, 6 Questions to ask a Digital Marketing Agency. While there’s no denying the cost has to fit your budget, the agency still needs to be able to justify their price tag and a whole lot more. These are some of the main questions you must ask the digital marketing services company that you wish to engage in launching a powerful marketing campaign online. That undesirable position is an unfortunate reality for some businesses. Not only that, but these individuals also need to know how to execute. No matter the size of an agency, the answer to this question should always be “yes.” Some agencies are so large that clients have to deal with customer service call centers rather than a dedicated account manager. If your potential marketing partner doesn’t believe investing with them will grow your business — then there’s no point to continue the conversation any further. 6. Apart from being excited, you must also be wondering what could be the possible Digital Marketing interview questions that you can be ready for, to leave that lasting impression on the interview panel and who knows, maybe to bag that coveted job! Digital marketing is a vast field with countless strategies, concentrations, and nuances. While there’s no way of telling for sure whether investing with a specific agency will generate a positive return, vetting an agency is extremely important. The contract length is something to keep in mind when choosing an agency. Selecting an agency is also tough because oftentimes decision-makers don’t know enough about a subject to ask the right questions. For example, if you are seeking an agency that specializes in paid search, you should ask how they use automation tools and tactics to improve the overall return on investment. A digital marketing agency average at 44. Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. Figure out what factors you value most in an agency relationship and choose accordingly. By the end of this resource, you should have the answers to the most critical questions when seeking a new digital marketing agency. This is where a full service digital agency’s true capabilities and knowledge lay. While some industries have specific tactics and strategies that work best, a competent digital agency has experience assimilating data quickly and adjusting to almost any industry and business. 9 Questions to Ask Digital Marketing Companies Before Hiring One By Kristen Hicks Oct 19 /2017 Digital marketing requires so much work and so many different moving parts it’s often impractical for businesses to try to keep the work in-house—and remain up-to-date with current best practices. One corollary of this item is the measurement of customer satisfaction. 5 Strategies To Make Your Small Business Recession Proof. We have a few words for that: Convenient. When making decisions about your marketing, you can never be too careful. 5. Let’s discuss where your business is now — and where you’d like it to be. You’re investing in marketing for one reason: to grow your business. Almost 100% of agencies that offer monthly internet marketing services provide some type of report as a form of “proof” that their strategies are working. Some marketers have the belief that ALL business you earn while on their plan is a feather in their own cap. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Two industry standards for this measurement are Net Promoter Score (NPS) and SurveyMonkey’s global benchmark score. A good agency should be flexible enough to provide the amount of communication the client needs to demonstrate campaign health. As a business owner, who you partner with can shape the success of your brand. Every digital marketing agency has its own way of doing things, and you should definitely ask about it. 3. Note that due to the management of workloads,  agencies may not be able to commit a specific person to your account until you commit to partnering with the agency. In particular, client testimonials that use branding and a direct quote from an actual person are huge credibility signals. Either they don’t want you to know what ROI you’re actually earning, or they don’t have access to these tools. Be aware of how long a contract will be and that longer ones are more restrictive. When this happens, falling short of that high bar becomes inevitable. That agency should know all about how they can improve your site’s visibility, increase traffic to your site and also increase conversions/sales to … Generally, consider agencies that are collaborative, innovative, and proactive. Start the conversation today! provide some type of report as a form of “proof” that their strategies are working. The other primary benchmark is calculated by surveys provided by SurveyMonkey, the leading provider of information-gathering services across many different business sectors. Here are 8 questions you should ask a digital marketing agency before you sign on and hire them: Can You Show Me Case Studies or Examples of Previous Work? Some agencies specialize in one area or have a team that covers many. After all, an agency that does this knows you’re not a marketer, and they count on being able to deflect your questions by using buzzwords and industry jargon. Which is continually evolving. Do You Track and Show Me Leads from Your Campaigns? These credentials must be bestowed by a reputable third-party to vouch for the work of a given agency. But the opposite must also be true. Ask probing questions to find out what they are truly good at, and where you (or they) need to bring in specialist help. Ask specifically what they are doing for your company. Both of these could be defined as social media marketing; however, the first one earns you business, while the second one doesn’t do much for you. If a company doesn’t offer reporting, walk away. So while now may seem like the perfect time to talk about the most important question you can ask during that interview, let’s start with the least important question to ask your prospective digital marketing agency. Here are WebBox Digital's top 10 questions to ask your digital agency. Once again, this point highlights the importance of having complete reports, easy-to-access dashboards, and open communication. Results speak for themselves, and agencies need to be upfront at all times. That’s not to say that an agency with a year-long contract doesn’t do good work, but it doesn’t offer a whole lot of flexibility for the client if a marketing campaign goes south. How Do You Measure Results? You make it a policy to shoot people straight, and you’d expect any other business partner to do the same to you. Like stated earlier, SEO is the backbone of your business, so you must ask this question to your digital marketing agency, before hiring them. A common practice in the agency world is to draft contracts where clients must agree to minimum commitments of anywhere from six months up to a full year. Companies that partner with an agency can take advantage of a whole team of experts for less risk than hiring new internal employees. For example, a company may think they only need help with site migration, but fail to consider the need for ongoing SEO work. To get you started, we created five critical questions to help you assess the proficiency of a digital agency before your next project. They should make themselves available to answer questions or provide insights with reasonable turnaround times. Even if an agency has a high review score, be sure to read both positive and negative reviews to identify common threads across them. You could have kept that money in the bank and come out ahead for the year! Wouldn’t they go out of their way to make sure you see the value they bring you? If they clear those hurdles, here are the 10 questions you should ask when hiring a digital marketing agency… This is an important question to ask any marketing agency — digital or otherwise. Don’t simply accept broad and ultimately meaningless explanations — get specific. Hiring specialists to work in-house usually equates to the cost of hiring an agency and very often even ends up being more expensive. They are summaries of challenges faced and solutions found. Content marketing is now a must-have for any successful business. According to Pardot, 70% of the buyer’s journey is complete before they even reach out to sales or support. Testimonials say an awful lot about an agency. Beyond that, try asking questions about how many team members will work on the account as well as their qualifications. Included are some of the best (and worst) questions I’ve experienced in my time as a Digital Marketing Consultant at Markitors. Strategy and consultation are meaningless without the people who can provide results. Find out what they show BEFORE you sign with them — this a key question used to evaluate a marketing agency. Assuming a company understands its goals, the right agency should be able to tailor a strategy in such a way to satisfy that client’s needs. Choosing the right agency is nothing short of a monumental task. — download it for FREE right here: WebTek is a full-service Digital Marketing Agency located in Lancaster County, PA.  What started as a strong website design company has transformed into a one-stop shop for everything you need to be successful online. Agencies should have refined processes and procedures that empower them to provide repeatable outcomes. Who Are You Targeting With My Campaign. Misleading. According to. This problem can go both ways. In the 21st century, almost all marketing efforts can be tracked digitally and reported back to you. Or do they post stock photos and captions a few times per month to your Instagram? Hiring an agency is far from easy,  though. Case studies communicate past success. It is a fast, simple way to gather customer data. You’ll want to make sure that the agency’s process matches your own needs and timeline. The strategy ultimately dictates what tactics to use, and it is possible for an agency to be too tactical. This is the all-important one, isn’t it? What Is The Most Effective Channel To Acquire New Clients? Contact WebTek today for a free consultation! To calculate a SurveyMonkey Global Benchmark for each question, the company adds up individual scores to generate an average across all surveys. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Perhaps a company does great work with content marketing but doesn’t have detailed SEO experience. This one can be frustrating. 2. Never be afraid to push to better understand how an agency intends to keep itself accountable with deliverables on a predetermined schedule. When you’re looking at digital marketing agencies, your first step should always be to ask for … Companies that wish to explore new territory or improve performance in a specific area of digital marketing will end up considering whether to hire fresh talent or partner with a digital agency. For example, if you’ve had a solid client relationship for a decade, and they always use your services once a year, your marketing agency CAN’T take credit for that business! Questions To Include On Your Client Questionnaire. Sometimes agencies leave reports intentionally vague or never bother to explain the metrics they show. While other factors should also be part of an agency’s decision making, campaigns live and die by data analysis. While this industry is complex, there’s nothing to be gained from making it seem MORE complicated. At a bare minimum, the best agency will always offer recurring meetings and campaign updates, typically weekly. You should always feel comfortable to ask questions and see evidence. Additionally, ask them about their strategies and how they intend to accomplish all of your marketing goals. However, you don’t want to just take their word for it. Making decisions in today’s world without relying heavily on data is a mistake. “We will guarantee first page results on search.” This is a warning flag that the agency is not strategically focused, and will likely look to play short-term SEO games, rather than build an authentic content strategy that yields quality leads and greater long-term results. Secondly, if your marketing company isn’t tracking your leads, then how can they possibly make the tweaks and improvements necessary to continue to grow your business? In a perfect scenario, an agency would build all of its client strategies from the ground up, designing them individually to reach business goals and objectives. Evaluating the merits of in-house versus outsourced marketing is complicated; there are numerous factors to consider. These are the essential questions to ask a marketing agency to get to the core of how your relationship will function and what outcome you can expect. Goals can more realistically be set for tasks pertaining to the quality of services, such as communication and reporting. Is There Anything That Isn’t Working, And Why? It is a fast, simple way to gather customer data. Your primary point-of-contact should have the necessary experience and support from a second person with the experience to fill in knowledge gaps. Since the greatest benefit of partnering with an agency is its team, getting a measure of the agency’s talent is essential. Agencies who provide insights into their processes will always be the best choice. However, every business has unique needs, and formulating a strategy should not rely on a templated approach. 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