The infamous cheat of Sim Lim Square, Jover Chew, has his unethical business method revealed in Court today (Oct 1). Jover Chew, being the owner of the now-defunct mobile retail shop Mobile Air at Sim Lim Square, will mark on each handphone set packaging a code that set the target selling price of each phone.
Using “S-I-N-G-A-P-O-R-E” as the nine letter code represent the number 1 to 9, with any other letters written as 0, Jover Chew’s employees will force-sell the phones based on this pricing. For example, a iPhone 5 which sold for S$1,700 will be coded “S-O-T-B” by Jover Chew. The mobile shop salesmen will then collect full payment and withhold the sales item while force-selling accessories and even made-up “warranty” to get the customers to pay more. In some occasions, Jover Chew and his salesmen will add items to a signed invoice.
His four employees namely Koh Guan Seng, 38, Kam Kok Keong, 31, Kelvin Lim Zhi Wei, 32, and Lim Hong Ching, 34, who were employed between 2013 and 2014, have been sentenced guilty for six charges of cheating each today by the judge. Their victims are usually low income foreign workers who speak limited English and know nothing about consumer rights.
On one occasion, one of the salesmen Kam Kok Keong went as far to check a victim’s account balance in an Automatic Withdrawal Machine (ATM). When the two returned to the shop, he charged the victim leaving him with a balance of only S$7.
Three Deputy Public Prosecutors were in Court today calling for a jail sentence between 5 to 18 months’ jail. Jover Chew’s sentencing will be heard only at the end of the month, Oct 28.
Jover Chew made headline last year when he was seen video-recording a Vietnamese tourist begging him for a refund, and also in another video, making a PRC lady pick up S$1,010 of coins which he thrown on the floor. His shop was only closed down after the public became outraged with his bullying antics and started making multiple police reports against him.
You may view the viral video of the Vietnamese tourist begging Jover Chew here: