Update: Breadtalk has responded to the Facebook post where a Bengawan Solo kueh lapis was used at their bakery room, saying that the cake was for personal consumption.

Screenshot from Facebook
Screenshot from Facebook

4 August 2015 5:09pm @ Nex Icing room (under Breadtalk)

Saw the staff take out a Bengawan Solo box. As i was wondering why there was a box from their competitor, the staff proceeded to take out the kueh lapis cake and starting spreading frosting over it. (See bengawan solo box below cake stand)

Screenshot from Facebook
Screenshot from Facebook

Not only does Breadtalk take Yeo’s soyabean and repackage it as their own, they also repackage other’s bakes as their own. Just apply ur own frosting and decoration over the cake and sell it as ur product? Not entirely appropriate right, cos i might think the cake is nice and since i bought it from
Breadtalk, it should be baked by breadtalk, not bengawan solo.

Sandra Lim

You may view the original post here. Earlier this year, Breadtalk also capitalised on Lee Kuan Yew’s death to market its bread:

Photo from reader
Photo from reader